cat licking

Question
My cat Elvis has started to lick himself bald.......
He has a patch right now that is about the size of a dinner plate. He is still the same re mood,food.play,ect,ect, When you rub his bald patch he appears not to like it. What could be the problem?
Thank You in Advance
Agnes.

Answer
This could be due to underlying food allergy, skin infection, obsessive compulsive disorder, boredom, anxiety, etc.   I would recommend a trip to the vet.

You can try adding Rescue Remedy to his water dish and getting FELIWAY (Comfort Zone) diffusers to help with any underlying anxiety.