wont come when called

Question
Hi we have a beautiful Choc Lab boy, 5 months old and doing quite well, my question is there are occasions when we want to take him out for a walk or when we are out and trying to call him back to us that he will ignore the command and think it is a game to run off, any ideas please

Answer
"Come" needs to be taught as part of proper pack status and obedience.  The
dogs see all the people and dogs in the household as a pack with each having their
own rank in the pack and a top dog.  Life is much easier if the 2 legged pack
members outrank the 4 legged ones.  You can learn to play the role of top dog by
reading some books or going to a good obedience class.  Start at
http://www.dogsbestfriend.com/

If you dog is at least 4 - 5 months old, start with a good 6' leather leash and
a sturdy slip collar, the metal chain ones with the rings on each end. You want the shortest one that will go on and off easily. If you walk with the dog on the left, pull the chain through one loop forming a "P". Facing it, slip it over its head. The free end
should come over the neck to the leash, and the other end should drop slack
when there is no pull on the leash.  Before 4 months use a conventional flat
collar to protect the tender young neck.

With the dog at the end of the leash, call its name and "Come" in a firm
voice. If it comes, praise it lavishly and pet it. If it doesn't come, repeat
the command and give the leash a light snap. Keep it up with firmer leash snaps
until the dog does come. Do not forget the praise.  Then switch to a longer
leash or rope, about 25'.  When it comes well on the longer leash, you should
be able to go to off leash in a fenced area, etc. Once the dog is doing well, introduce come, treat. This is for emergencies only when the dog has gotten loose accidentally.
Use it routinely and you will have nothing to fall back on when your dog is
headed for a busy street. "Name, come treat!" is little different from the
regular "Name, come!", except the dog gets a great treat when it comes. We are talking
a hot dog, cheese, etc. much better than any treat you use routinely.

Relying on come to control most dogs loose outside is risky, and I do not
recommend it.  Dogs are individuals.  Some can be trained to come when you have
no way to enforce it, but some will never be completely reliable even for the
most experienced trainers.

In some cases, if your dog is headed for a road, the best thing is to run the other direction, shouting in the happiest voice you can, clapping your hands, and maybe waving a stick or toy.  Few dogs can resist a game of chase.