Coming when called

Question
My 7 month golden does not pay any attention to me when I call her. As a matter of fact, she hears me and goes the other way! My first golden was always "checking in with me", really WANTED to obey, and came when called. I can't nature. Will my puppy begin to focus in on obeying naturally, or is this dependent upon obedience school? My first golden never really went to school - she just wanted to be good. Is this apt to develop in my puppy, or is she wired differently? If she is, that's OK, I'll just have to work harder.

Answer
Its the wiring.  "Come" needs to be taught as part of proper pack status and obedience.  The
dogs see all the people and dogs in the household as a pack with each having their own rank in the pack and a top dog.  Life is much easier if the 2 legged pack members outrank the 4 legged ones.  You can learn to play the role of top dog by reading some books or going to a good obedience class.  Start at
http://www.dogsbestfriend.com/

If you dog is at least 4 - 5 months old, start with a good 6' leather leash and
a sturdy slip collar, the metal chain ones with the rings on each end. You want the shortest one that will go on and off easily. If you walk with the dog on the left, pull the chain through one loop forming a "P". Facing it, slip it over its head. The free end should come over the neck to the leash, and the other end should drop slack when there is no pull on the leash.  Before 4 months use a conventional flat collar to protect the tender young neck.

With the dog at the end of the leash, call its name and "Come" in a firm
voice. If it comes, praise it lavishly and pet it. If it doesn't come, repeat
the command and give the leash a light snap. Keep it up with firmer leash snaps
until the dog does come. Do not forget the praise.  Then switch to a longer
leash or rope, about 25'.  When it comes well on the longer leash, you should
be able to go to off leash in a fenced area, etc. Once the dog is doing well, introduce come, treat. This is for emergencies only when the dog has gotten loose accidentally. Use it routinely and you will have nothing to fall back on when your dog is headed for a busy street. "Name, come treat!" is little different from the regular "Name, come!", except the dog gets a great treat when it comes. We are talking a hot dog, cheese, etc. much better than any treat you use routinely.

Relying on come to control most dogs loose outside is risky, and I do not
recommend it.  Dogs are individuals.  Some can be trained to come when you have
no way to enforce it, but some will never be completely reliable even for the
most experienced trainers.