golden retriever chewing?biting

Question
I have a 16 mo. golden who is very friendly, not aggressive at all. Problem is, he likes to hold peoples hands and arms in his mouth and "gum" them.  I am OK with this but it scares many people and it gets confused with biting especially if he is excited and gets carried away with the amount of force he uses. Is there a way to stop him from doing this? Being a Retriever they use their mouth to handle everything, should this be trained out of them?

Answer
Yes you should train him not to do it.  It will not be easy now with a well established habit.  Harder yet for teaching other people to consistently correct him for it.  

Young Labs, which I know best, and other puppies tend to very bad about
biting.  You see a litter of them, and all the ones that are awake are biting
another one or themselves.  I am not even sure they realize that when they are
alone, if they quit biting, they would quit being bitten.  At 3 to 4 months
they are getting their adult teeth, and it seems they spend every waking
moment biting or chewing.  One thing you can do at that stage is to knot and wet a piece of cloth.  Then freeze it.  The cooling will soothe the gums.  Only let the puppy have it when you are there to watch it.  I maintain a Lab's favorite chew toy is another
Lab.  Otherwise they settle for any person they can.  They keep hoping to find
one that won't yelp,  jerk their hand away, and leave.

You just have to keep on correcting them, hundreds of times, not dozens.
Provide sturdy, safe toys such as Kongs and Nylabones.  Avoid things they can
chew pieces off and choke on them.  Keep them away from electrical cords.
Crates are essential for most young Labs and other dogs.  

The pet stores are full of toys that many dogs will quickly chew up into
pieces they could choke on or cause intestinal blockages.  If you are not
there to watch, stick to sturdy stuff such as Nylabones and Kongs.  Keep a
close eye on chew toys and quickly discard anything that is coming apart in
pieces.  Rawhide is especially bad because it swells after being swallowed.
I don't trust any of the consumable chews.  The dogs just gnaw them down to a
dangerous size too quickly.  These problems are the worst with, but not
limited to, large, aggressive chewers such as Labs.

The training will be more effective if you are clearly established as leader.  The key to most behavior problems is approaching things using the dog's natural instincts.  Dogs see all the people and dogs in the household as a pack with each having their own rank in the pack and a top dog.  Life is much easier if the 2 legged pack members outrank the 4 legged ones.  You can learn to play the role of top dog by reading some books or going to a good obedience class. A good obedience class or book is about you being top dog, not about rewarding standard commands with a treat. Start at http://www.dogsbestfriend.com/  For more on being top dog, see http://www.dogbreedinfo.com./topdogrules.htm