How To Make Your Squeeze Page More Successful

Building a prospects list is key to making money online and a squeeze page is your most powerful weapon. Not only does it help you to collect names for your list but it is often your first opportunity to gain that person's trust and start to build a long term relationship with them. Here are three things you should think about in order to build a successful squeeze page.

1. Offer value

Your squeeze page has the sole purpose of collecting the visitor's name and email address. The page usually doesn't have any content other than the opt in box and a short message, this is not the time or place to try and sell something.

In order to encourage the reader to provide you with their details you need to offer them something of value in return. You might decide to offer a free report, or an audio/video presentation. Remember you are trying to make a good impression here so take the time to create something valuable rather than just some recycled PLR you have on your hard drive.

2. Tell them why they should subscribe

Some squeeze pages simply have a headline and an opt in box. You are more likely to encourage people to sign up for your list if you flex your copy writing skills and convince them of the reasons why they need your free report or audio. Tell them what problem it will solve and take your time selling the benefits in the same way that you would if you were charging them for the product. You want to deliver so much value that the reader is surprised that it is free.

3. Keep in touch

Getting the reader onto your list is just the first step. Now you need to continue to add value to them by sending appropriate and useful messages to them over a period of time. To do this effectively you should sign up with a reputable autoresponder company. This will allow you to keep in touch with the reader and to continue to build a trusted relationship with them.

Unsure how this all fits together in practice? Here's an example. Let's say, for example, that you have written a book on dog care that you would like to promote. You spend some time in a forum and see that many people have an issue with keeping their dog's claws in check. Then you write a short report telling them how to overcome the issue. Write some copy to promote the free report and add it to your squeeze page right alongside an opt in box. When people sign up to receive the report then also subscribe to your list. From here you can use the autoresponder service to deliver a new email to them every couple of days and each one tells them how to solve another of their dog care issues. In the email messages you can also promote your dog care ebook and any other affiliate products that might be relevant.