A website is basically internet property and it has a value. What typically increases a websites value is the amount of traffic the website can generate. Links are one of the most important keys in generating high amounts of website traffic, good search engine rankings, credibility, web presence, and more. A considerable link network offers noteworthy value to the overall package when figuring a website's overall value and worth.
Links are how the search engines determine a website's popularity. If a website is being linked to from another trusted website, it is basically saying here is another website that we think is of importance so check it out. The search engines determine your ranking position for a particular keyword based on the amount of one way links that you have among a few other factors.
One way link building can be very effective when it is done correctly. The higher the website is valued that is giving the link the more value that link will have. Google assigns a page rank (from 1-10) as a score of how popular a website is. A one way link coming from a page rank 6 website has more value than one coming from a page rank 2 website.
What also plays a role in the value of a link is how relevant the website is to the website it is linking to. For example, a carpenter's website getting a one-way link from a home improvement website would be a good relevant link. Whereas a pet care website receiving a link from a home improvement site would not be as powerful, it would not do any harm, but because it is not a relevant topic it would lose some credibility.
Another factor to remember when devising a one way link building plan is to target keywords that are important in targeting the traffic that you want. Links are most effective when they are in the form of a keyword or keyword phrase that is relevant to the website. For a carpenter, room additions may be a good keyword link or for the pet care example, caring for pets might be a valuable keyword link. Websites need keyword links in order to rank good for those particular keywords. If you expect to rank well for pet care, then you better have some pet care keyword links linking to your site. Remember, those links are claiming; here is an important website about pet care.
So basically, the higher ranking the website is that is giving the link and the more relevant that website's content and the keyword link they are giving, the more valuable that link is. Normally, the more links a website has the better, as long as they are quality links that were built up over a steady period. Gaining 100 irrelevant links overnight from an unethical link farm, is not going to look natural or sit well with the search engines. A website can even get banned if too many links look like they are coming in unnaturally. Building links correctly takes time and will be more effective when it is done right.
