How To Find Your Marketing Niche Using Keyword Research.

How to find your marketing niche using keyword research. Narrow down your interests, you'll have some idea of what niche you want to explore further. Now you need to find the niche market hidden away in there.

A niche is a group of people with similar interests looking online for a solution to the same problem and not finding many relevant results. It's easier to find them if you know where to look -- and they're going to show you where to look.

Practically everyone searching the Internet for information starts by typing a description of what they're looking for into a search engine like Google or Yahoo, e.g., "brownie recipe" or "cheap flight Hawaii." These descriptions are called "keywords," and they will be the foundation of your market research.

What is a keyword? A keyword is a word or phrase that a person types into a search engine to find information. It is also known as a search term. Often , a keyword is a problem statement that describes the problem the person is trying to solve.

Keywords provide the link between business and customer. Where the Yellow Pages arrange everything by category -- pet food is under "Pet Supplies" -- the search engines like Google and Yahoo sort by keywords, so pet food is under "pet food."

But there are hundreds of ways of saying the same thing: "cat food," "food for pet," "organic animal food"... someone who needs to feed a pet could use any of those terms in their search. Keyword research lets you find all the terms people are using to find an answer to a specific problem. And it shows you how often searches are being done.

With that knowledge you can find problems a lot of people are seeking answers to and not getting many results.
What you're looking for is keywords that tell you exactly what problems the searcher wants to solve. If you can clearly see the searcher's intend , then you know how to address it.

The process we're going to show you will give you the tools to eliminate vague, broad keywords and drill down to problems with high demand and low supply.

You'll start by being able to identify keywords that reveal the searchers' intent -- exactly the problem they're trying to solve.

Clarity of Intent

When someone searches dog, we don't really know what causes them to do it. Even the phrase train dog is vague, since we don't know what kind of training they mean -- police work, or just "sit"?

But when we look at a phrase like how to train dog to stop jumping on people, the problem at hand is obvious.

Phrases with clear intentions are great to use when you build your website, write your salescopy, and come up with your products.

If you don't have a clear vision of what your audience is looking for, you are headed for trouble. Keywords shape everything we do online, so getting them right is crucial to success.

Keyword research in a nutshell

1. Use one or two words to describe a passion or interest, e.g., dog.
2. Combine your "interest word" with "how" to generate problem statements in your keyword research tool, e.g., how dog.
3. Record the "action words" that come up, e.g., how wash dog, how housetrain dog... these are terms that people are using to search the Internet to solve a problem they have.
4. From that list, choose some problems that you have the interest, knowlege, or skill to solve, e.g., train dog.
5. Find as many ways as possible to express your "interest word" and your "action word," e.g., training, teach, obedience, commands, stop, tricks.
6. Enter your interest + action phrases into a keyword tool -- you'll get a long list of actual searches that people are doing in the area you're focusing on, e.g., stop Pomeranian yapping, teach dog cute tricks, paper train puppy. These are called "seed words."
7. Organize the keywords into clusters (or groups) according to intention of the action being performed, e.g., barking, basic obedience, tricks, housetraining, how to teach dog training, puppy training, etc. Each one of these is a clearly different problem you can investigate.
8. Look for the largest clusters and add up the number of actual searches -- a large cluster with lots of searches is worth exploring further because it indicates that a large number of people are trying to solve the same problem.

How to find your marketing niche using keyword research. Narrow down your interests, you'll have some idea of what niche you want to explore further. Now you need to find the niche market hidden away in there.