The appearance of the pet food and pet supplies market formation originally belonged to the economy of Europe and the United States and other developed countries. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, the pet economy appeared the developed areas of China. A large number of rich people became the subject of pet consumption. Growth of pets has led to the development of pet supplies, and increasingly wide coverage area.
The characteristics of Chinese pet market consumption
Since the pet industry swept through China, pet economy has been in a constant state of development. So far after decades of running, but in this industry has not formed a complete series. The reason why China's pet market has gestation period for a long time is that pet consumer culture of the Chinese people have a great relationship. Although modern people's thinking has changed, the perspective of pets is also a step-by-step formation, but there is also contradiction between luxury consumption and savings tradition, and the second is the contradiction of the people's hard-working and leisure life. However, Western countries focus on the spiritual and cultural entertainment, so many entertainment have broader impact. But leisure and entertainment in China is relatively simple. Therefore, in China pet products market, you need to study the pet consumer culture and shaping a good image of the pursuit of leisure and quality of life. Regard pet supplies as cultural industries and the entertainment industry to stimulate consumer awareness and market acceptance.
Development status of domestic pet supplies
Pet products as an important part of the pet industry, attracting a large number of successful entrepreneurs. In China, there are more than 4000 pet enterprise, but only about 10% is the fixed assets of 10 million to 50 million yuan of large and medium-sized enterprises, and the rest is the fixed assets 1,000 million small businesses which mostly are private enterprises. As the pet industry in China started late, the domestic market is immature, the product is basically for export. The way of export is drawing sample processing, and mainly exports to wealthy markets of Europe and the United States, the major export products are mainly labor-intensive. As domestic pet market continues to rise, the domestic market is also beginning to attract the eyes of domestic and foreign manufacturers of pet supplies.
Pet supplies marketing strategy
pet supplies and pet consumer market are inseparable, after all, the supplies is just the pet industry branch. Therefore, we should pay close attention to the overall situation and prospects for the development of the pet market consumption. On one hand, to change people's traditional concept of thinking, deepen pet consumer culture and the pursuit of leisure and high quality of life. On the other hand, closer to the pet consumer market, and have a comprehensive understanding of the pet shop, pet hospitals and pet beauty shop. Whats more, focus on the brand's marketing strategy , the brand is the corporate existence of the soul which has a great influence in the minds of consumers.
Best Quality Pet Product Co., Ltd is a company has over 950 employees, which are engaged in production, sales, marketing, product development, purchase, continuously developing and manufacturing pet products on a high quality level for the international markets. And we have over 950 employees, which are engaged in production, sales, marketing, product development, purchase, continuously developing and manufacturing pet products on a high quality level for the international markets according to the needs of our clients. We hope you can join us and established long-term relations of cooperation with us.
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