Shouting And Being Heard

Shouting, screaming, loud noises, and repetitive information are often tuned out. Communications with customers when done ineffectively will be tuned out, without being read or heard. Throwing direct mailings in the trash and hitting the delete button are how customers may be tuning out your communications. Shouting louder or more frequently is not the way to get customers to hear what you are saying in your communications. Effective communications that include personalized communications that are relevant to the customer will get your communications read and increase the chance of the communication resulting in a sale.

Ways to communicate and be heard:

* Relevant content-dog lovers dont need horse care information, but everyone could use some help on staying warm in the winter and reducing heating bills. This can even be tied into a sales pitch With the money you save, you can buy_____.
* Need for product or service-though there are always the type of people who will buy things they dont need, you want to target those who are making informed decisions so that they dont return an item once they have time to think. Brainstorm and then communicate all the ways the product can be useful. This will create value.
* Visual appeal-a boring communication will be overlooked and/or deleted. Add color, eye-catching design, and attention getting headings.
* Personalization-show your customers that they are special. Use personalized URLs (PURL) to send communications with their name on it.
* Timely sent communications-holiday suggestions should be sent early enough to implement. Communications about tools for winter should be offered in time to have them delivered before the need.
* Regular but not overdone schedule-keep your companys name in front of the customer regularly and when they are ready to purchase, you will be the one they are familiar and comfortable with; you will be the one they will contact for the purchase. Too many communications will be tuned out and discarded. Keep the number within reason.

If you are a little curious about the effective communication options available for your business, contact Rex Three and speak to one of their experienced experts. You can try free email blasts with your next variable direct mailing campaign.