PetCareRx: On Facebook

Like so many businesses, PetCareRx has initiated a Facebook conversation with people all over the country. For more than a decade, this licensed pharmacy has provided EPA- and FDA-approved medications at great prices. Anyone can ask questions of the experienced staff and receive guidance about great products and possible pet care treatments. As others ask questions and receive responses, every pet owner can read the comments and learn more about caring for their own four-footed friends. Whether the need is for medication, pet food, accessories or supplies, excellent prices are offered and orders are shipped quickly. Entries are made on the Facebook page to communicate the following:

• Company history – Some important information about the mission and awards provided to PetCareRx has been included on the “Info” section. As a respected provider of pet supplies and medications, the longevity of the company speaks for itself.

• Product reminders – Twice each month, another product is highlighted on the “Wall” of the Facebook page. Seasonal products must be used at the appropriate time to address fleas, ticks and heartworms. Every effort is made to remind customers to order medications at the best time of year.

• Answers to questions – Potential customers can learn a great deal from current customers who ask questions on the Facebook page. This interactive approach allows the customer service representatives to answer the same question for multiple people. Issues that arise should be addressed directly through the company website.

• Topical discussions – Customers have the opportunity to post a comment and ask other people for input. Anyone can initiate a discussion, which enhances the interactive conversation and provides input for the company to make improvements.

• Special savings – Some of the great savings opportunities are posted on Facebook to notify existing customers. Helping customers to save money is one of the missions of the company, and the Facebook page is another great way to keep a lot of people informed.

Online conversations bring companies closer to the people they are trying to serve. Open comments that are read over and over will provide valuable information to customers and the employees. Decisions can be made based on the chatter about a given product or service. Consistent updates are made to the page to remind customers to take advantage of every sale and order products ahead of the time they are needed. When customers post their successful pet care stories, other people are allowed to benefit from their experience.
PetCareRx is an online pet medicine retailer that also offers accessories, toys, and furniture. It is known for its quality products and well trained vets that are eager to help pet owners