The Trick Behind Successful Keywords

For all the marketers who are using Google AdWords to sell their products/services the idea of keywords is hallowed. They are the thing that can either make or break their business. It hinges on their ability to bring in business.

An unprofitable Adwords campaign can result in a great amount of money thrown away into advertising all because the ads did not attract serious traffic but attracted surfers that were "just looking" and whiling away the hours clicking on the 'Sponsored Ads"

What isn't known by this group of people is that luck doesn't come into play and careful research doesn't guarantee success also.

Now if you go into a search engine database you can find keywords that generate the greatest amount of business over a certain period of time. These keywords will generate a book full of search results because of their popularity, but the searcher is only interested in the first 5-10 pages, anything after those pages won't be seen.

Obviously it is necessary that an advertisement be among these first few pages in order to guarantee its success, but what does that have to do with keywords? In order to ensure that an advertisement is among the top of the sponsored links (i.e. listed on those first five to ten pages) the advertiser is going to have to be among the top bidders for that keyword.

Of course that indicates that a higher price will be required for each click on the ads if we want to stay on the first pages and not end up on the other ninety nine.

This may not seem like much, but when one takes the time to consider the fact that the advertiser is going to have to pay that sum each and every time that the ad is clicked, whether it generates a sale or not, the potential for lost advertising dollars is tremendous. Therefore, each ad is going to have to be as effective as possible in order to justify the amount of money being spent on it.

If you want your ads to be successful than the keywords need to be successful also.

The best keywords are those that cover a specific topic so that you can eliminate some of the unrelated words (such as "small dog breeds" as opposed to "dog breeds"). At the same time you want to be general enough so that someone might truly enter it in their search engine.

Anyone having difficulty selecting keywords for their advertisements can use any one of the vast array of tools available through Google's AdWords site, www.adwords.google.com.