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Commercial pet foods

29 13:33:24

I am often asked to explain what exactly is wrong with the
“normal” pet foods. Even when it is obvious from the health of
the pet, it may be difficult to say what it is about the food
which makes it unsuitable. Unlike for human food the law allows
ingredient listing on pet food to be generic.

The ingredient list may read something like this” Cereals,
animal derivatives, vegetable derivatives . . . ” so it is
impossible to know what is in it.

Why are manufacturers so vague? There are two reasons that come
to mind.

Firstly, if you knew precisely what you were feeding your pet
you would not buy the product.

The second reason is that this vague wording allows the
manufacturer to change the ingredients without having to change
the labelling. Why would a manufacturer want to change the
recipe?

Because large manufacturers are constantly on the lookout for
cheap ingredients and it is more profitable to purchase whatever
happens to be available than to stick to the same recipe
regardless of cost.

As explained in the section on dietary intolerance many health
problems are caused by adverse reaction to pet food ingredients.
One needs to know what is in the food and that the recipe will
not change if food intolerance is to be avoided.

The title of a food can be misleading. A food may be called
“Chicken and Rice” but a manufacturer need only put 4% chicken
and 4% rice into the formulation in order to be able to do this.
In Burns foods the brown rice and meat make up over 80% of the
total.

In general the price of the food gives a clue as to the quality;
good quality ingredients cost more than poor quality
ingredients. Protein from soya is a lot cheaper than protein
from fish or venison. Sometimes it is obvious from its
appearance that a food contains artificial colours.

In theory it ought to be possible to tell from the condition of
the pet whether its diet is right for it. But this is fraught
with difficulties. To the unpractised eye it may appear that the
pet is perfectly healthy but to the expert there may be many
signs that a problem is present

For example I encounter many dogs which have a “doggy” smell,
the coat may feel greasy or unpleasant to the touch, the dog may
be constantly moulting or is somewhat itchy, or have tooth
tartar. Owners may not notice these symptoms or may assume that
they are normal. Or they do not realise that diet is responsible
for the condition. Toy breeds often have runny eyes where the
tears stain the hair on the face; it took me years to realise
that this can be corrected by proper feeding.

In our client surveys we find that many pet owners tell us that
before putting the dog or cat on Burns they thought their pet
was healthy but saw substantial improvements after feeding
Burns. See http://www.burns-pet-nutrition.co.uk