Krisers Announces Expansion Into Colorado With Three Denver Stores

DENVER, COLO. Krisers, a multi-unit retailer specializing in all-natural pet food and supplies, is expanding into Colorado with the first of three new Denver-area stores scheduled to open on Saturday, April 21 in Greenwood Village at the Belleview Square Shopping center at 4910 S. Yosemite St. The store will bring Denver-area pet owners and enthusiasts an unparalleled offering of all-natural pet foods, treats, toys and supplies, as well as in-store services such as grooming, expert classes and pet birthday parties. Krisers, which opened its first store in Chicago in 2006, has grown steadily by staying focused on the all-natural pet market and by capitalizing on the burgeoning pet industry, which reached an estimated $51 billion in spending in 2011. The retailer currently operates nine stores in Chicago and Los Angeles.

The opportunity to open our first Krisers store in Denver is a coming home party for me, explains Brad Kriser, founder and CEO. I was introduced to all-natural pet food in 1999 while living in Boulder, and it was a discovery that ultimately helped shape my passion and vision for Krisers stores. The Denver community celebrates a healthy lifestyle and we are excited to bring that same opportunity to the pets that live, grow and thrive here.

Krisers stores immerse pet owners in all-natural products that have been hand-selected by owner Brad, who even goes so far as to taste many of the food-related products himself. Items that make it onto the stores shelves are given a Krisers stamp of approval, showing a demonstrated commitment to providing only the best for pets, while also contributing to the fun store environment that Kriser has cultivated.

Pets are part of the family and a source of companionship and play for their owners, and we strive to reflect that bond and enjoyment in our stores, Kriser notes. Our staff takes the job of educating and informing pet owners very seriously, but we dont forget to have fun along the way and create an environment that people want to come back to again and again.

Denver pet owners visiting Krisers in April will find a wide variety of the leading all-natural pet foods, including wet, dry and raw items from brands such as Canidae, Evo, California Natural, Orijen, Wellness, Fromm, Earthborn, Natures Variety, Merrick, Primal, Stella & Chewys, and more. Pet owners will also find a comprehensive selection of pet supplements, which is a category Brad Kriser is particularly passionate about. A sizeable chew tower with all-natural treats such as bully sticks and antlers, plush toys made of organic materials, pet beds, and other pet supplies round out the selection. Additionally, Krisers offers all-natural grooming services with services such as blueberry facials and anesthesia-free teeth cleaning.

Krisers Greenwood Village grand opening plans from noon until 5pm on Saturday, April 21st include a Krisers pet Karnival with a photo booth, radio remote with Denvers hottest radio station, KALC Alice 105.9 FM, giveaways, treats and fun prizes for pet lovers, and weekend-long grand opening discounts.

Krisers plans to open two additional Denver-area stores in 2012, both slated for early fall openings. For more information about Krisers pet stores, products and history, please visit www.krisers.com. For information on Denver store opening plans, please contact Formula PR at 310.578.7050.

About Krisers

Krisers is a multi-unit pet retailer specializing in all-natural pet food and supplies. Since 2006 Krisers has opened seven locations around Chicago and two locations in the greater Los Angeles area. The Krisers model is based on providing an unparalleled pet store experience by educating consumers about the importance of pet health and offering a clean and inviting store layout. Founded by lifelong pet owner, Brad Kriser, the company is committed to improving standards of the pet industry. In 1999 Brad Kriser was introduced to all-natural pet food and soon saw the difference it made for his dog. Brad is an advocate of the healthy pet movement and personally reviews products before they are carried in stores. In addition to carrying a large variety of different brands of all-natural food and treats, Krisers also offers grooming services and a wide selection of toys and supplies. For more information please visit www.krisers.com. Follow Krisers on Twitter at http://twitter.com/kriserspets or become a fan on Facebook at http://www.facebook.com/kriserspets.

Contact:
Britta Franson
310-578-7050
[email protected]