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Did you know that the attention span on the Web is a mere 9 seconds, which is the same attention span of a goldfish. (According to BBC news)
With a decreasing attention span on the web and a lower conversion across many industries, what can you do to get visitors more engaged to stay longer on your website?
Sure you can use text, interesting titles and images but is that it?
If you have not done a good job meeting your users' needs in a fun, engaging and interesting format, they are just a click away from going to your competitors to find what they are looking for.
This is one reason many successful marketers are using promotional explainer videos more and more as part of their marketing strategy because they have been proven to capture the audiences' attention, and engage the visitor, which ultimately leads to more conversions.
Explainer videos have boomed in popularity recently where more and more websites use this as a business tool to grow their business further. Even bigger companies like Dropbox, Google, Ebay and Salesforce use explainer videos as part of their marketing strategy and there is a reason why they use this sort of video for their users.
According to Kiss Metrics "viewers are anywhere from 64-85% more likely to buy after watching a product video.
Visitors who watch videos stay on the site twice as long and visit twice as many pages versus those who don't see videos. And, sharing those how-to-tutorials on Facebook further increases the retailer's reach".
Here are Some of the Many Reasons Why You Should Be Using Promotional Explainer Videos For Your Business...
1.Increase users’ attention span.
2.Breaks down complex information into a quick and easy to understand format.
3.Highlights your main selling points and what makes YOUR business different from your competitors’ (your USP). What are the benefits of using your company?
4.Improves clarity and breaks down complex points quickly and easily.
5.Perfect for landing pages in your pay-per-click and social media campaigns.
6.Social media benefits- with the increasing use of Facebook, Twitter, and Google plus, people are more likely to share videos compared to articles. It also increases the chances of more exposure and your video to go viral.
