How To Make A Catchy Slogan For Your Business Logo

A slogan is a catch phrase that is tagged along with the company Logo Design to give it an increased personality. The importance of slogans for a logo design is like mustard for a hot dog. Just like mustard makes the hot dog more succulent, a slogan or tagline makes your business logo more attractive and appealing in the eyes of the consumers.

Logos are visual representation of your business through which the customers remember you. But slogans are textual representation that aid in memorizing your company name and purpose. It solidifies your presentence and existence in the minds of your intended audience. But the question is how to make a catchy slogan for your business? Although taglines for businesses vary, but if you follow these steps, you will come up with a wonderful slogan for your logo design:

�Brainstorming:
First, sit down and list all the words that come in your mind that describe your business. These may contain anything from functional benefits to the emotional aspects that your company has to offer.

�Word that describes function:
Then select a word that best describes the functional aspect of your company’s products and services. For example if you’re a fast food restaurant, your functional aspect could be described by using the word �cuisine�.

�Word that describes emotion:
Next, you need to decide on a word that defines the emotional benefits that you have to offer to your prospective clients through your products and services. The expressive word can be anything abstract or concrete. For example �mouth-watering� or �tantalizing� would be suitable for a fast food restaurant.

�Be creative:
Do not follow old and clichd forms of slogans that have been used by famous brands and companies. Avoid repeating the concepts and make a creative and novel tagline for yourself.