3 Ways Article Writing Helps You Sell More Products And Services

Article writing is essentially "pre-selling" through content. You deliver useful information -- exactly the kind of content your target market is looking for -- and in return, you get the opportunity to advertise your wares.
It's a trade-off and one that magnetically attracts a flow of interested, qualified prospects to you.
You attract potential customers by sharing your knowledge and experience.
Let's look at three specific ways articles help you sell more of your products and/or services:
1. Articles serve your target market. Your online article is often the first point of contact between you and your prospect. You simply write a short and informative article about one small aspect of interest to those you serve.
If you were selling dog supplies, for example, you could provide recipes for homemade treats, information on first aid for dogs, share heartwarming stories of people and their dogs, and so on. Give your audience what they want and the best way to figure it out is to assess the keywords used by your audience.
Instead of pushing your products through traditional advertising, you're sharing ideas, insights and comfort in the form of words. Since article marketing gives you the opportunity to link back to your web site, you provide a direct route for anyone interested to enjoy more related information, as well as whatever you have to offer for sale.
2. There's no limit to article marketing. You can place as many articles as you can write and it won't cost you a thing. Sure, it takes time to build a library of articles. But the best approach is to do a little bit each and every day. When you can do this, the cumulative effect can be huge.
You can even use articles as your only marketing tool and never again pay a penny in advertising costs. All it takes is a willingness to share your ideas. Once you get the hang of it, it becomes an easy process - something you can be knock off in mere minutes each time. So you can gain the full benefit of fresh and continuous lead-generation marketing tools, even if your daily schedule is jam-packed. Anyone can find five to ten free minutes daily, if they really wanted to and that's all it takes.
3. Articles enjoy a longer shelf life than advertising. Think about it. What would you rather save -- an interesting article that reveals a new insight or method related to you interests, or a straight advertisement selling the same? Chances are, the article will be kept around, or bookmarked, while the ad is mostly forgotten. Additionally, keyword targeted articles will tend to appear in search results for months - even years.
For article marketers, this is an ideal scenario. It's long-lasting and non-invasive marketing. Just one article can attract thousands of new prospects to your site. Your article will continue to attract an audience long after the writing is complete.