How To Find A Laser Targeted Niche - And Why Its Important That You Do

If you would like to have a profitable online business, you're probably aware that it's easier to get started when you focus on a tight niche instead of trying to take the big websites that dominate the online landscape. But what you might not have factored in is that in any niche, there are lots of 'micro-niches' containing highly targeted, super responsive and buyers just waiting to purchase the items they want and need.

There are probably thousands of these of sub-niches you could tap into just waiting for you to discover them. And the easiest way to identify them is through what they call the long-tail. The long-tail is a definition for the multi-word keyword phrases people use to refine what they are looking for, right before they buy any product or service.

If you start looking through these long-tail sub-niches, you'll find customers who are prepared to pay higher prices, give you bigger consulting fees, and you'll make more money, without having to work any harder.

So what exactly are sub niches?

If you are wondering what a sub-niche is, you are probably not alone, so let's look at a few examples. Say you have a passion for dogs, and you'd like to go into the dog accessories market. You might target -

* Dog training specifically for German Shepherds

* Cozy winter jackets for Poodles

* A breeder's guide for Labradors in Washington

* Jewelry just for Dalmatians

* Dog care and grooming services for residents of Seattle

* Dog washing and walking services for apartment owners

I think you get the idea. You can turn pretty much go into any tightly focused niche market like this and quietly dominate it. And because you are a specialist in that market, you can do it quickly and get all of the benefits that go with being in that position.

Having or developing any kind of specialized knowledge like this means you can offer your audience all kinds of products and services they want to buy, and you'll have a very receptive crowd. It makes sense - when people are passionate about a topic, they want everything related to that topic. And if you are a dominant player and they trust you, they will buy from you.

Once you have started building a list of people who are also passionate about the topic, you will be able to sell all kinds of back-end products and services. The bottom line is this - be different, specialize in a smaller niche, and reap the rewards. You don't want to be a commodity in an increasingly bland world.