This is a session to be filled with star light of World Cup, even more the World Cup can be regarded as a war of commercial. In the match of World Cup, you can see the a variety of sport brands, such as Puma, a dark horse this World Cup, and the leader of fast food MacDonald as the friendly and cooperative partnership, besides the International Soccer Association and the South African World Cup Organization committee's form, to our unexpected, a few of Chinese products also entered into the playground.
As far as many people are concerned, the influence of South Africa World Cup is can not be ignored, only at the aspect of economy, that its income is quite objective. But actually it is not a fact, because don't talk about income, the cost is very high in South Africa World Cup. As far as we known, World Cup Organization committee has invested over 3.5 billion dollars in this world cup, was the most since the World Cup. But this already went far beyond anticipated, it is said many local authorities of South Africa already were heavily in debt.
According to this data, many professionals analyzed and trusted the income of this World Cup of South Africa is going to be unsatisfactory. There was a study that total 32 pages to report the financial position of World Cup in South Africa, it reported the income of World Cup would not make up the payment of South Africa. Morever, the government of South African should bear the damage of worker strike and oversea tourist. It is known that this session of World Cup visitor from abroad will estimate less than 1,000,000 people.
Who are the greatest beneficiaries? Perhaps FIFA, as the supreme governing body of world football, FIFA copyright by television has maintained a steady income. It is reported by data in 2009, the total profit of FIFA's reached nearly 196 million dollars, and the financial income got to about 10 billion dollars. Just like a few of sports medias reported that FIFA was a "board". Maybe Puma to be, in this World Cup, Puma as one of FIFA sponsor, supplied the equipment sets for some African teams or athletes, and achieved historical feat.
Additionally, said by authority, in order to take on the impact of football in South Africa World Cup, the people's expectations of its more a matter of fact that drives the economy of South Africa and the African continent to take off, but due to the influence of global economy downturn, it could not say certainly that the economy of South African must be rised.
In the eyes of people, it was a regret thing that there was no Chinese team. But you would see the Chinese shadow on the playground.
Looked at the whole playground, it was filled with Chinese elements. Vuvuzelas are popular with Africa's fans, but the worry for many players, even had a prohibition about playing, in fact, mostly made in China.
Even more, including footballs were made in China. It is reported that the use of World Cup ball "celebrate" from a company in Jiangxi, It was hot issue of total 12 million ball came from China.
To our surprised, Chinese sponsors with other world famous brands entered the large stage of World Cup. China Harbin beer can be seen in every World Cup's match. As one of official sponsors, it was the first time for Chinese to achieve the ticket of World Cup's sponsors.
